client

Activate, Inc.

concept

Experiential Marketing

date

August 15th, 2017

location

Miami, Florida

product

BOXPOP® 20

Bud Light Friend Zone

PORTFOLIO > BUD LIGHT FRIEND ZONE

Modified Shipping Containers are the pinnacle of tailgating. They are not only cool, but they also offer all the benefits of an open-air bar—right in the parking lot of the stadium.

We worked with Activate, Inc. to create this interactive experience for Miami Dolphin tailgaters, known as the “Bud Light Friend Zone”. It included a DJ booth, beer can walls, a backdrop for photo opportunities, corn-hole boards, a marquee sign that was cut from Foam3D material, and more. One of the many outstanding features of the modified shipping container was the rooftop deck, which allowed fans to observe the festivities 10’ above the crowd.

Bud Light Modified shipping container
Side angle of Bud Light Experiential pop up

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