Hennessy Dreamville Fest 2024 Event Activation

Hennessy came to BoxPop seeking to elevate their "Made for More" campaign by creating an unforgettable experience at Dreamville festival that would captivate attendees and embody the essence of the campaign. The challenge lay in materializing this vision within a tight two-week timeframe, requiring swift and efficient execution from concept to realization by the BoxPop team.

Our team at BoxPop stepped in as the premier partner to transform Hennessy's vision into reality. Leveraging our expertise in design and fabrication, our team meticulously designed a stunning two-story build using four BoxPop 20' containers, maximizing their space to offer festival-goers an immersive brand experience.

The design featured a rooftop deck lounge, providing an elevated vantage point for attendees to soak in the festival atmosphere while indulging in Hennessy's newly debuted cocktails. On the ground floor, a custom bar awaited visitors, where they could savor handcrafted concoctions curated by none other than R&B sensation Teyana Taylor. From conceptual sketches to the final touches, BoxPop managed every detail with precision, ensuring the build aligned seamlessly with Hennessy's brand narrative.

The result was nothing short of spectacular. Hennessy's Dreamville festival build became an instant sensation, drawing crowds with its striking aesthetics and immersive offerings. Attendees reveled in the unique experience, enjoying panoramic views from the rooftop deck lounge and savoring exquisite cocktails at the custom container bar. The collaboration between Hennessy and BoxPop not only brought the "Made for More" campaign to life but also left an indelible mark on the festival landscape. Through innovative design and flawless execution, we transformed Hennessy's vision into reality, solidifying their position as pioneers in experiential marketing.