client

JVIS USA

concept

Experiential Showroom

date

July 1st, 2020

location

Shelby Township, Michigan

product

BOXPOP® 20

JVIS USA Mobilizes Auto Parts

PORTFOLIO > JVIS USA MOBILIZES AUTO PARTS

situation

Founded in 1991, JVIS USA designs and supplies innovative auto parts and technologies for international automobile manufacturers, such as Toyota, Nissan, and Chrysler. Looking for a way to personally engage automakers with a mobile display of the company’s new products and capabilities, executives looked to the teams at BoxPop® and Britten WoodWorks™ to construct a pop-up showroom that could be quickly transported across the country.

solution

Landing on a side-by-side, two-container concept, the BoxPop® team installed massive, remote control doors and hydraulic legs for lifting the showroom. They added a large BriteWall™ system to the ceiling and covered it with white vinyl to create optimal lighting. Inside, the millworking pros from Britten’s WoodWorks division were called in to cover the interior with sleek, wooden paneling and added custom, mid-century storage cabinets. An acrylic, light-up logo sign and several wall decals completed the branding of the pop-up.

impact

JVIS’ mobile showroom gives top automakers the opportunity to touch and feel all of their latest inventions and eliminates the hassle of sending product samples back and forth. Incredibly easy to transport, the pop-up delivers on JVIS’ promise to always be “fast and flexible” problem solvers—a value that resonates with BoxPop® and WoodWorks. The two Britten teams pride themselves on their ability to quickly construct unique products that build up businesses, and they loved helping a company with that same overarching goal.

JVIS USA Tradeshow Container on floor
JVIS Mobile Container outdoor
green quotation marks

To create something that’s Instagram-worthy, you have dig deep into the world of the brand and deliver real experiences that are interactive, meaningful, and fun. - Paul Britten, President at Britten, Inc.

JVIS USA Booth Storage
JVIS Expo Container open

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