Four Fathers Brewing Co.
June 21st, 2019
PORTFOLIO > FOUR FATHERS BREWING COMPANY
Four Fathers Brewing Company is rolling out a mobile taproom that was specially fabricated by BoxPop® in Traverse City, Michigan. The craft brewery signed an exclusive deal with Valparaiso Events to serve beer at the free summer concerts downtown.
“It’s 100 percent unique for Northwest Indiana,” Jason Lacny said. “We’ll start with Valparaiso Events and private events and then extend it to other areas if things work out.”
They came up with the idea of a mobile taproom because they wanted a presence in downtown Valparaiso without having to pay the steep rents. They have a 20-foot-by-10-foot shipping container tricked out with an awning, a bar, an electrical stereo system and four-tap kegerators. It will have six to 10 bar stools and barriers where they can rope off additional seating for a portable beer garden on the go.
“It’s very unique and we thought outside of the box in how we could grow our business and have space downtown in some way, shape or form without getting killed on rent,” he said. “It’s going to be great exposure because people come to downtown Valparaiso from many different areas.”
People think it’s remarkable that we can drop this 1,000-pound shipping container off the back of an F-250. The container is structured so that we can move it with minimal equipment. Also, the level of branding and decorating that went into it is awesome. The BoxPop® team took our idea and executed it without a problem. - Jason and Beth Lacny, Co-owners at Four Fathers Brewing Company