custom containers are leading the way in experiential marketing

March 19th, 2017 / BoxPop® Team / 2M READ TIME

Britten, Inc. Proudly Launches BoxPop® for Container Based Activations

Rendering of a BoxPop® activation

TRAVERSE CITY, Mich., Feb. 20, 2018 /PRNewswire/ — The trend of refurbished shipping containers is here to stay, and has become a marketing tool for an array of businesses. Companies around the world are taking this innovative approach to help drive their brand’s message to the masses.

Modified shipping containers are popular due to their versatility, sustainability, and industrial aesthetic. They can be picked up and transported virtually anywhere, giving your brand the power to reach its target audience. Most recently, they have been transformed into pop-up shops, homes, cafes, brewpubs, shelters, and offices.

Britten – a creative production house in Traverse City, Michigan – is excited to announce the launch of BoxPop®, fully customizable containers for experiential marketing. “BoxPop® was designed with mobility in mind. Now that we have mastered easy assembly and connectivity, we can offer our customers a fully functional marketing space at the push of a button,” said Paul Britten, CEO of Britten.

It all starts with a 20-foot steel shipping container. The BoxPop® team cuts out the side walls, reinforces the corners, and adds universal attachment plates. You can choose any accessory like fold-down sidewalls, fold-up awnings, rooftop deck systems, and even a tilt-back trailer for easy transportation. Whether you need one amazing container or a fleet of them, BoxPop®'s highly skilled team can have it fabricated all under one roof.

BoxPop® collaborated with Activate, an event marketing company, on their first two mobile activations; a Bud Light tailgating experience for the Miami Dolphins and a DSW pop-up store that is touring the top musical festivals in the country. These were both turnkey solutions that generated brand awareness and kept customers engaged.

Interested in designing your next interactive experience? Contact us today for a free conceptual sketch or call us toll-free at (888) 863-8201.

About Britten:
In addition to being the nation’s exclusive provider of BoxPop®-enabled shipping containers, Britten has been an event marketing specialist since 1985, providing products and services such as large format print, event truss systems, mesh fencing, stage graphics, point-of-purchase displays, tents, building wraps, SEG frames, custom foam props, installation, and more.

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