EHP Labs Raises the Bar with Event Activation Container

After accumulating tens of thousands of dollars spent on rentals for events, EHP Labs was searching to invest in a tangible, reusable asset that they owned to level up their game at brand and event activations across the US. Their ideal solution would provide a massive space packed with bold branding, product displays, photo ops for social media and enough space to host fitness competitions. On top of that, the entire structure had to be planned, built, and shipped in under a month — no small feat for a build of this scale. Luckily, for EHP Labs, our BoxPop® team doesn't back down from a challenge and a converted shipping container was exactly what they needed. After reaching out to us, we quickly identified that a BoxPop® 40' was the perfect fit for what they envisioned. With this, EHP Labs would have access to ample room for customization and activity within the booth, all while maintaining quick and easy transportation between venues.

Once the designs and plans were approved and ready to go, our fabrication team took off in a sprint to prep the build before the deadline. The design of the BoxPop® 40' was fully customized shipping container, where an entire wall was carved out of the build to accommodate the ebb and flow of visitors throughout the space. On the interior, the full range of our creative team's expertise was on display, with custom wood, metal, hardware, print, and electrical features all coming together to enable point of sale initiatives which showcased featured products. 

Within half the time it would typically take for a project of this scale, the completed BoxPop® build arrived at the finish line in Houston well ahead of schedule. EHP labs wasted no time in putting their new BoxPop® to work at a grand opening of The Vitamin Shoppe, where the full setup was officially unveiled to thousands of fitness fans. Seeing the surge of engagement right from the get-go, EHP labs was encouraged to push their build even further for future activations. A brand-new rooftop deck was in order, pushing even more of the engagement factor with the build. Our team also agreed to store and maintain the container in between brand activation events. Once EHP Labs is ready to make an impact again, the custom container is able to be shipped out and set up at any moment, without requiring the expertise or equipment from a designated installation team.