client

Octagon Global Events

concept

Experiential Marketing

date

August 1st, 2019

location

product

BOXPOP® 20

MGM Resorts at MLS All Star Game

PORTFOLIO > MGM RESORTS AT MLS ALL STAR GAME

situation

As the official gaming partner to Major League Soccer, MGM Resorts sought to build brand awareness through an interactive event space at MLS’s biggest event of the year.

solution

Octagon Events helped plan such an environment around a BoxPop® shipping container that captured the luxury experience of the MGM brand.

impact

Fans of the sport were invited meet with legendary player Cobi Jones, receive an autographed item courtesy of MGM Resorts, to guess the number of soccer balls inside the clear plexiglass MLS logo sculpture for a chance to win a prize package, as well as enjoy the shaded lounge area and the view of Exploria Stadium from the upper deck lounge.

Custom event truss sign for the MLS All Star Game sponsor MGM Resorts
A custom BoxPop for the MLS All Star Game with rooftop deck and outdoor seating
Custom letters that spell out MLS with tiny soccer balls
green quotation marks

To create something that’s Instagram-worthy, you have dig deep into the world of the brand and deliver real experiences that are interactive, meaningful, and fun. - Paul Britten, President at Britten, Inc.

People at MLS All Star Game 2019 Orlando
Workers in MLS All Star Game BoxPop®

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