To create something that’s Instagram-worthy, you have dig deep into the world of the brand and deliver real experiences that are interactive, meaningful, and fun. - Paul Britten, President at Britten, Inc.
Octagon Global Events
Experiential Marketing
August 1st, 2019
boxpop® 20
PORTFOLIO > MGM RESORTS AT MLS ALL STAR GAME
As the official gaming partner to Major League Soccer, MGM Resorts sought to build brand awareness through an interactive event space at MLS’s biggest event of the year.
Octagon Events helped plan such an environment around a BoxPop® shipping container that captured the luxury experience of the MGM brand.
Fans of the sport were invited meet with legendary player Cobi Jones, receive an autographed item courtesy of MGM Resorts, to guess the number of soccer balls inside the clear plexiglass MLS logo sculpture for a chance to win a prize package, as well as enjoy the shaded lounge area and the view of Exploria Stadium from the upper deck lounge.
To create something that’s Instagram-worthy, you have dig deep into the world of the brand and deliver real experiences that are interactive, meaningful, and fun. - Paul Britten, President at Britten, Inc.
